BizSugar.com › Marketing › Why Are Businesses so Resistant Towards Having a Blog? - AudienceBloom

A business, by definition, is a firm or organization that deals in the trade of goods, services or a combination of both in an attempt to create a consistent revenue stream. But most business forget that in order to truly engage with both consumers and fellow industry leaders, there needs to be a way to create a line of communication for both sides to tap into.