Why Color Branding Matters

Posted by UPmarketArt under Marketing
From http://smallbusiness.uprinting.com 4252 days ago

We all have some kind of relationship with colors- we're visual creatures after all.

Entrepreneurs likewise need to understand how this relationship matters for their brand.

Read on to learn why it counts!

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Comments

Written by HeatherStone
4252 days ago

Hi Art. A lot to think about here when selecting colors for your business. I'm inclined to believe really great colors for logos and brands start with a shade appropriate to the product in question and then strengthen, develop, and enhance that connection over time. I'm curious whether you have this kind of discussion with your clients on a regular basis when creating a logo and brand.

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Written by UPmarketArt
4250 days ago

A lot of our customers do ask us these things, and our team's always willing to help and give advice- that said while we know design- we assume that customers know what they want more and we try not to overstep boundaries. Sort of like how most tailors would deal with their clients.

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Written by HeatherStone
4251 days ago

Thanks for your answer on BizSugar, Art. It seems to me there has to be a bit of collaboration here between printer and client. If I were working with a printing partner, I would certainly hope to draw from their vast experience during the process and would expect them not to hold back if they believed the project would not produce the desired results. Maybe that's just me, though.

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Written by UPmarketArt
4251 days ago

Hi Heather,

I'm glad you asked! Normally we don't directly give this sort of advice to clients- unless they ask for it. We don't know their businesses as well as they do, but we try to help if we see obvious problems as far as proofing (a huge headache for non-specialists to manage on a huge scale) and color reproduction go.

We point out if certain color combinations in their submitted designs might be a bad idea once they print it - which is a huge part of why we always have several pairs of eyes over at our side reviewing material for proofing.

As far as I know, most of our major competitors don't do this and just print whatever you send them. That method's got advantages for both the printer and the customer, but we ultimately feel it's bad for customer customer experience - and our repeat business has proven us right, time and again.

Hope that answers your question. :)

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