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Why Consistency Is More Important Than “Right” in Business Writing

Why Consistency Is More Important Than “Right” in Business Writing - http://shadconnelly.com

Posted by Connelly under Marketing
From http://shadconnelly.com 3310 days ago

As a copywriter, I get asked a lot of questions about the “right way” to do things in regards to punctuation, grammar and style. My answer to many of these questions is generally the same: It’s not so much what you do as how you do it.

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