BizSugar.com › Marketing › Why customers don’t read your marketing emails (and what to do about it)

Well thought out customer marketing emails are one of the most effective sources of sales you will ever have. When they are well planned, well timed and written to appeal to a customer’s needs you will bring customers back time and time again to buy more. However, if done badly your emails will become at best an irritation and at worst detrimental to your brand. Here are 5 reasons customers aren’t reading your marketing emails and what to do about it.