BizSugar.com › Marketing › Why Is Brand Appearance So Important For Your Brand?

There is a good chance that if you own a company, you have never considered what it’s like to be a customer.

Everyday tasks distract us, but what about the company’s image in the eyes of its customers? A repeat customer’s sales likelihood is between 60 and 70 percent, therefore we need to concentrate on bringing them in the door in the first place and impressing them so they keep coming back.

Keep reading to see how the brand appearance of your business contributes to its success.