BizSugar.com › Marketing › Why Marketing And Development Should Not Be Viewed As Separate

It’s typical to look at marketing and development as separate entities.

Two islands, only accessible by boat.

And when it comes to startups, people often place themselves in the category of marketer and developer.

The marketer’s job is to drive traffic to the website and to convert it to trial signups through proper copywriting.

The developer’s job is to build a great product, so that those signups, eventually become sales.

If you consider a typical SaaS funnel, it would have the following stages:

Visitor
Sign Up
Activator
Conversion