Why Marketing Complexity Is Like A Magnet | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4331 days ago
Made Hot by: HeatherStone on January 21, 2013 2:14 am

Just when you think you have broken free, you take certain actions and it pulls you back. Holding your business tight and sucking up the energy you need to grow your business. There are a number of reasons why your business may become attracted to the complexity magnet.

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Comments

Written by lyceum
4324 days ago

Thanks Susan! I look forward to that! :) All the Best, Martin.

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Written by lyceum
4325 days ago

Susan: Your posts are like magnets! :) I am getting hungry for a hamburger now. I have to swing by Australia... ;) The folks at Paul's Famous Hamburgers are thinking like Apple; they don't "think" about their competitors. They know their "why" they are in business.

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Written by m4bmarketing
4324 days ago

Hi Martin,

Thank you and if you ever swing by here I will take you to Pauls for a hamburger They certainly do know their why and have stuck to it for decades.

Susan

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Written by HeatherStone
4325 days ago

Susan,

This is a great way of describing the phenomenon. I don't know how many meetings I have attended in which discussions on simplifying a marketing approach took place only to have suggestion after suggestion on how to add some extra unnecessary step into the mix. Like the line from "The Godfather: Part 3": "Just when I thought I was out...they pull me back in."

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Written by m4bmarketing
4325 days ago

Hi Heather,

I love that line from Godfather 3 and it is so true isn't it. I feel for you and the people attending the meetings probably don’t even know they are adding complexity.

Susan

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