I’ve spent my career drilling into business owner’ heads that the only way to prove effectiveness of marketing is to test, track, and measure. But over the years I’ve seen perfectly good marketing not get the credit it deserved. Why? Because it couldn’t be measured effectively. The cold hard fact of marketing metrics is: not everything can be measured. Why? Because we’re dealing with unpredictable, free-willed humans who, despite Marketers’ best efforts, don’t follow the paths-to-purchase all our research, data, analytics and brilliant marketing say they should.





Comments


Written by tiroberts
2143 days ago

I think that it's actually needs to be some type of measurement system.



Written by FortuneMarketing
2142 days ago

I agree, but I think most of the tools and systems small business owners use are inadequate for getting a complete picture. Would you agree?



Written by FortuneMarketing
2147 days ago

Sure, but I still don't think it paints a complete picture. There are still a million other variables at play..



Written by lyceum
2147 days ago

You are right about that! ;) I look it in a long-range way.



Written by lyceum
2147 days ago

How about measuring return on engagement?



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