BizSugar.com › Marketing › Why Quality Content in Digital Marketing is Crucial in 2017

The motivation behind content used to be a little like a television in a waiting room: not what you came for, but rather something to pass the time. The evolution of search engines flipped that script entirely, creating a scenario where that waiting room was unlikely to even be found without that "television" turned on to the right station, at the right time, and at the right volume. Content marketing - the practice of using content as both a vehicle and platform for your brand message - was born. Today, as digital marketing picks up momentum through 2017, quality content is more important than ever.