BizSugar.com › Marketing › Why Relationship Marketing is more Important than Ever

In life, your most successful relationships are often with the people closest to you. Why should it be any different in the business landscape?

Traditionally, many businesses have gotten into the habit of using a mass-marketing approach, with precision focus on driving conversations. Now, with a wealth of available communication tools providing service and adding value, companies are seeing the importance of building long-term and sustainable relationships with their customers.