Why Social History Is Important For Retail Trust - DMN

Why Social History Is Important For Retail Trust - DMN - http://www.dmnews.com Avatar Posted by zimana under Marketing
From http://www.dmnews.com 912 days ago
Made Hot by: kingofcontent92 on February 17, 2018 8:23 pm
Society and culture are becom­ing factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for deliver­ing customer value. To do so can put brand image at extreme risk.

The article explains how algorithms can contain bias - when left unchecked, brands can be ruined by being associated with prejudiced behavior.





Comments


Written by lyceum
907 days ago

Pierre: We have to discuss / debate this issue at some point in time! Maybe a follow-up conversation on my podcast? ;)

Best Premises,

Martin



Written by lyceum
908 days ago

Pierre: How could politicians demand that private companies should deliver their products in certain areas?

Btw: Do you listen to DMN podcast?



Written by zimana
907 days ago

Lyceum its about services that unfairly ignore segments - that's been a part of the civil right history in some respects. While companies have a right to service a segment, they have to be extremely careful on how they model that segment when using public data for an algorithm. Companies are striving to be more responsible - there are studies from Pew Institute and eMarketer that indicate that customers will not do business with firms they deem unethical - but they have to recognize what creates a breach of poor ethics when dealing with the public. Government agency is essential in those instances.



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