BizSugar.com › Marketing › Why treating content like advertising is damaging your ROI

Content marketing isn’t a project, it’s a process. It’s not a fling or a quick fumble. It’s dedication. It’s long-term. It’s a marriage to marketing, in a metaphorical sense.

Advertising, on the other hand, is all about quick wins – about slamming your message into as many people’s faces as possible.

A cool idea and a slick execution is all you need to blow up, but what about the lesser-loved? The small fish? The brands whose pennies need to stretch so much further? They can’t afford to treat content marketing like advertising. Here’s why.