Why Tumblr Matters (And Where Their 'Porn' Line Lies)

Posted by jeffyablon under Marketing
From http://answerguy.com 3985 days ago
Made Hot by: SimplySmallBiz on June 2, 2013 4:43 am

If you think Pornography doesn't matter, think 'advertising'. And Tumblr, and marketing, media, and content. Influency happens when you can control everything.

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Comments

Written by jeffyablon
3980 days ago

I’m guessing you don’t mean ‘funny’ as in “ha ha”.

I don’t believe that Google blocked the ads because of competition, if that’s what you were shooting at. As I said in the piece, there are several articles here on which our Adsense ads don’t run, all of which have the work ‘Porn’ in their titles. I believe this is a content filtering issue, but that Adsense is not nearly as sophisticated in its editorial view as the broader Google index.vIn other words, I believe that the simple filter being applied is that Adsense believes that a page with a particular word in its title much be about the subject that word speaks to. And also as I explained, the filter is simply too elementary.

As for other ad networks: sure, we’re given that some thought, not because of this but in general. And we continue to work toward implementing that. But the loss of revenue from something as small as this? Not enough to make a change just because of it, you know?

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Written by lyceum
3980 days ago

Jeff: Yes, I have said for a long time that Google Adsense is not 100% accurate, showing ads that is "contextual". I think we will see new players on the markets with better "mouse traps" in the future. It would be great if the ads is more interactive and become more integrated with the content material. I look forward to hear about your new advertising in the future.

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Written by lyceum
3980 days ago

Jeff Yablon: Thank you very much for sharing your views on this controversial topic. I hope that Yahoo! will keep the freedom of speech-torch high and let Tumblr be true to its origin. It is a bit "funny" that you don't see any Google ads around your post! ;) Have you you looked into alternatives like Blogads and Influads?

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