Why Worrying About Your Alexa Ranking Is A Waste Of Time

Posted by adamjayc under Marketing
From https://www.adamconnell.me 1319 days ago
Made Hot by: centrifugePR on February 20, 2017 10:08 am

Discover exactly how Alexa's traffic ranking system works, why it's a flawed system, a far better alternative and more.

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Comments

Written by tiroberts
1310 days ago

I totally agree with this.

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Written by adamjayc
1310 days ago

Thanks for checking out my post, Ti!

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Written by lyceum
1315 days ago

Adam: Thanks for the information!

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Written by lyceum
1316 days ago

Adam: What is the name of the app?

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Written by adamjayc
1316 days ago

It's all under the name 'Alexa'. Their traffic ranking system is just a small part of their offering.

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Written by LoginRadius
1316 days ago

You are right Adam! Just finished reading your article and I agree with every single point mentioned by you. Alexa is over hyped according to me and I wish Amazon does something for it. Because in the current conditions, it doesn't look like much reliable metric.

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Written by adamjayc
1316 days ago

Thanks for checking out the post! Hopefully Amazon will take steps to improve it. It should be within their power to compete more with SimilarWeb.com. I wonder if since they switched focus of Alexa.com to a SaaS app, that they've put their 'Alexa Traffic Rank' on the back burner.

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Written by lyceum
1316 days ago

Adam: Do you think the owner, Amazon, will put effort into the improvement of the Alexa ranking in the future? I will check out SimilarWeb.

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Written by adamjayc
1316 days ago

Good question - they may do at some point. But so many people still use Alexa (despite how inaccurate it is) that they may not need to.

Right now, it's likely a low priority for them in any case. It used to be the main focus of Alexa.com, but they've switched focus to a SaaS app.

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