BizSugar.com › Marketing › Why You Should Break Out of Your Niche - AuthorityLabs

used to love the word “niche.” It was so obvious to me that if you wanted to succeed with limited resources, you needed to find a sector of the market with few competitors. You needed to find a unique topic that you could be better than anybody else at. That way, you would be fighting a downhill battle.

Over time, I’ve learned that that’s not quite the case. It’s not exactly wrong, but it’s more of a “meh, yes and no” kind of thing.