Why You Should Forget Marketing Solutions | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4321 days ago
Made Hot by: ObjectOriented on January 23, 2013 11:02 am

Well just for the moment. If you have a problem, naturally you seek out how to solve it. However jumping to possible solutions is not the simplest way to solve the problem your business is facing. It is in many ways trying to find a needle in a haystack. Here is a way to solve marketing problems.

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Comments

Written by HeatherStone
4321 days ago

Hi Susan,

This is the subtle difference between having more customers and having more business. Another point to be made here (and I'm certainly not the first to bring this up) is that it will always be harder to swing new customers who have never bought from you before than to sell to existing customers with whom you've already built a level of trust.

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Written by m4bmarketing
4321 days ago

Agree with you about current versus new customers Heather. What is interesting is a survey done last year in Australia found that 77% of the respondents viewed and wanted to get more customers as a challenge. Most of the respondents have been in business over 5 years which suggests to me that there is a problem that hasn't been solved.

Susan

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