Why You Should Never, Ever Cook Up Controversy In Your Blog Posts

Posted by adamjayc under Marketing
From http://www.bloggingwizard.com 3513 days ago
Made Hot by: FutureVision on September 11, 2014 8:54 am

"When I published our annual list of female bloggers to follow, I wasn’t expecting controversy to come my way. One person on the list took umbrage to what she thought was the wrong one of her sites being listed.

She’s decided to be on that list was a bad thing as the post only mentioned one of her sites.

Instead of seeing it as a tribute, she saw it as a slur and trashed me across social media.

Her one-woman moral outrage sent me another 2,000 visitors and 200 new subscribers."

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Comments

Written by HeatherStone
3507 days ago

Hi Adam,

In all honesty, I'm not sure this post quite lives up to its title. After all, Sarah seems to make a case for the benefit of controversy sometimes -- more visitors, more subscribers and potentially more business. But I do think there's value here in discussing the pros and cons. (You may loose subscribers and potential referral.) In the end, it's safe to say there are few absolutes in this world. So saying controversy is absolutely positive or absolutely negative is probably a mistake. One thing not quite discussed here is the potential damage to your brand in the even of the wrong kind of controversy. Thanks for sharing this with the BizSugar community.

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Written by adamjayc
3507 days ago

Hi Heather,

I think Ana Hoffman's comment on the post probably describes this best: Sarah is talking more about cooking up controversy for the sake of controversy.

Good point about the potential damage to your brand. Thanks!

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