Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments. And what about the whole mobile movement? Yeah, that’s only fueling the popularity of email, now that people can send and receive email wherever and whenever they want.
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