BizSugar.com › Marketing › Why Your Client Should Only Be 90% Satisfied

“Your satisfaction is 100% guaranteed!” That’s not a bad line when you’re selling a tangible item like a car or a grapefruit, but what about your design? Or, frankly, any professional service? Client satisfaction isn’t what you think it is. When it comes to professional services, the customer isn’t always right. It is difficult to accept this truth as a designer, writer, developer, or just about any position, really. Do you know what to do when you get the list of dreaded changes? What Your Clients Really Want Here’s the thing. Your client is just as nervous as you are in the [...]