Why You Should Embrace the New Social Media News Release

Why You Should Embrace the New Social Media News Release - http://www.searchengineguide.com Avatar Posted by JohnH under Marketing
From http://www.searchengineguide.com 4675 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm
While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engaging bloggers, consumers and press in a genuine conversation about company news. With many bloggers now exceeding some mainstream media outlets in terms of audience reach and influence, public relations flaks are scrambling to learn how to play by the "new rules" to ensure good coverage for their clients. Enter the social media news release. By Jennifer Laycock





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