Word of Mouth Marketing: 20 Shocking Facts about WOMM

Word of Mouth Marketing: 20 Shocking Facts about WOMM - http://www.easymarketinga2z.com Avatar Posted by Arshad-Amin under Marketing
From http://www.easymarketinga2z.com 2520 days ago
Made Hot by: MasterMinuteman on September 16, 2015 10:06 am
Here are Twenty solid facts about Word of Mouth Marketing (WOMM) collected from well reputed research journals, research institutes/organizations, work done by Marketing Gurus; that can help you a lot in understanding its significance in present day market plus you can also apply insights gained from these facts, utilizing WOMM to the benefit of your business, brand.

Word of Mouth Marketing & Services (Fact # 2)
“Customer WOM is extremely important in the case of services because they imply a greater perceived risk than do goods. Services lack the opportunity of observation and trial before a purchase and thus involve a greater risk of making a wrong buying decision. Encountering this increased risk and uncertainty associated with services, consumers seek advice from trustworthy sources before adopting a service (6).”

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Comments


Written by lyceum
2517 days ago

You bet! ;)



Written by lyceum
2517 days ago

Arshad: I will spread the good word about your post! ;)



Written by Arshad-Amin
2517 days ago

Lyceum: I can't wait ;) thanks for your support!



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