If you're stumped for how to find a creative name for a new product; or you want to create a brand with some pizzazz, this simple exercise will help you do just that.

It's called "wordification" -- and it's a practice that's been around for quite awhile.

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Written by businessavante
2969 days ago

Hi Tea.

Will Farrell, as Dubya on SNL, coined: "Strategery" (then he wrinkled his eyebrows for the "befuddled dufus" look).

Duncan



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!