BizSugar.com › Marketing › Write For Real, Not For Robots

Which is better? Writing for SEO or writing for real readers? Quick fix SEO methods might temporarily bring you more visitors, but are those visitors turning into customers? Are you actually turning away potential new customers before they even see what your site is all about? When search engine optimization is taken too far, it can actually hurt your online presence rather than help it. Here we outline four key points that show why you should concentrate on your site’s content and your customers, not the search engines. Learn the most common mistakes and misconceptions that could turn your search engine results against you. See how to naturally and permanently get better results for your business with the search engines, and most importantly, with your customers.