Writing a call to action: The tips smart marketers know

Posted by copywritematters under Marketing
From http://copywritematters.com 3470 days ago
Made Hot by: AmyJordan on May 23, 2015 5:34 pm

You’ve probably heard the term ‘call to action’ mentioned when smart marketers talk about effective marketing. A call to action is a suggested action that guides people towards an outcome. This post is a guide that shows you how to turn your yawn-worthy call to action into one that has your reader feeling awesome about taking the next step.

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Written by copywritematters
3467 days ago

Thanks for stopping in Martin.

If you're trying to make a sale, your call to action is going to be salesy. That's just that truth of it. If you want someone to make a purchase you say, Buy Now or Add to Cart.

It's the clear action you want them to take.

What can make a call to action feel pushy is the copy (and design and marketing flow) around it. You want to make sure readers understand ins and outs of the decision they're making and why they should trust you.

I feel pushed when that hasn't been done properly.

At the recent Authority conference in Denver (http://copywritematters.com/copybloggers-authority-2015-summary/) I heard Dan Pink talk about information disparity. When a customer doesn't feel like they've got enough information to make the right decision, they begin to feel anxious. And that's the start of a NO DEAL!

So the call to action is simply the pointy end of a pushy sales process.

P.S. Yes I have. A year of growing! ;)

Thanks again for stopping by and asking a great question.

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Written by lyceum
3467 days ago

Belinda: Thanks for your articulated reply!

We have to talk soon again! I need to learn more about implementing a call to action for my podcast show, and I am sure my listeners would be interested to hear about this topic.

All the Best,

Martin

P.S. Did you know that Australia is now belonging to Europe?! ;) It is participating in the Eurovision music contest...

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Written by lyceum
3468 days ago

Belinda: How do you stay on the right side, so your call to action doesn't get too "salesly" / pushy?

Btw: Have you changed your hairstyle? ;)

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