BizSugar.com › Marketing › YES! Your Brand Should Be on Snapchat! Here’s Why

Why would you even consider putting your time and effort into an app like Snapchat that

You don’t get it,
You feel it’s a kid’s thing,
You think it only lasts a few seconds and then it’s gone forever?
Snapchat is a real stickling point for most businesses, especially if you are spending big money to get your brands viewed. We are wired to think that our message is evergreen on other advertising mediums. In traditional media, you post information that will propagate the branding story.