You Lose If You Are a Copycat With Your Marketing

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5217 days ago
Made Hot by: businessavante on July 22, 2010 10:06 pm

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers.

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Comments

Written by businessavante
5217 days ago

Another great article!! When I spot a copycat, it actually ANNOYS me - your article is "spot on".

businessavante

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Written by m4bmarketing
5216 days ago

Thanks Duncan and it is annoying. I have been reading a few posts where people are copying not only ideas but content and passing it off as their own. Not sure from reading these whether it is on the increase.

Susan

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Written by amabaie
5217 days ago

It is too bad that copying doesn't work. There is nothing more frustrating than seeing and awesome idea and thinking, "Why didn't I think of that?"

(Bugs inventors, too.)

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Written by m4bmarketing
5216 days ago

It is frustrating but perhaps not as frustrating as I had that idea but didn't get around to putting it into action.

Thanks for your comment David

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Written by m4bmarketing
5217 days ago

Hi Yoni,

You are so right about emulation and that is the way most of us learn effectively.

I think you are doing great things and I am learning about creativity from you, so thank you.

Susan

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Written by yoni67
5217 days ago

Susan,

I agree with you that it is not a good idea to copy. It just looks bad. But emulation is another thing entirely. When we see something that works, it can be a very beneficial thing to model our idea after something that has already proven successful. In that way, we don't have to re-invent the wheel.

As a total novice in business myself, I have done a lot of emulation with a fair degree of success. It is about looking to experts, seeing their tried and true ideas and using parts.

Great thought-provoking post!

Yoni

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