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“Pics or it didn’t happen!” This is the usual retort when you recount a particular event you experienced in all its awesome glory. Today, events are only as important as the proof that they actually happened.

And you know who would demand proof more than anyone else? Your boss — be it a C-suite exec or the consumer that dictates your revenue. So next time you claim you own an impressive website — show, don’t tell: flash a bit of Google Analytics their way.