BizSugar.com › Marketing › Your welcome email is your most important piece of customer marketing

Your welcome email must be much than just a simple hello or confirmation of the order. This is your customer’s first window in to your business and the product they have bought, so it has to be a good one. From how it looks, to what it says and what it asks them to do, it all needs a lot of thought and attention to ensure your customers get off on the right foot and instantly develop a positive opinion of your business.