Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who have more information.
How Much Choice Do Consumers Want?
Posted by JackieO under NewsFrom http://www.emarketer.com 5883 days ago
Made Hot by: on March 11, 2008 7:26 pm
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