BizSugar.com › News › Most Americans Say Green Advertising is “Just A Marketing Tactic”

Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it is usually just a "marketing tactic". Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report. On the other hand, 4% of Americans completely disagree and 26% somewhat disagree that "green" is a marketing tactic.