Online Shoppers' Expectations Grow Increasingly Sophisticated

Posted by suzyQ under News
From http://www.retailerdaily.com 5563 days ago
Made Hot by: on February 2, 2009 6:52 pm

As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers.

Power shoppers—those who shop online at least three times per month—have the highest expectations, according to the fourth annual Allurent Holiday Online Shopping Survey (cosponsored by Endeca Technologies), which queried shoppers about the quality of the 2008 online holiday shopping season..