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If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products.

Why? Because the company sends her discount cards in the mail every month to lure her with 20% off or Buy One, Get One Free offers. They know she uses them and bribes (begs) me to come to their store so she can talk me into buying more Pink (trademark) sweatpants. Being price conscious, she searches online first for deals and compares that with information from the catalog she gets in the mail.