BizSugar.com › News › Strategy Matters: 7 Steps to the Right Kind of Market Research

Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before.

Today, you may glean information from the Internet, occasional market research published online, or stories from your salesforce. That's a good start. But getting deep customer insights takes more. We believe that tapping into your customer base to know what they're thinking or feeling or -- best yet -- needing is critical to competitiveness. These 7 steps will help you get there.