TV ads no longer main influencer of men

Posted by ArmadaIG under News
From http://www.marketingcharts.com 6152 days ago
Made Hot by: on January 20, 2008 9:30 pm

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they turn to inserts when making a purchasing decision, compared with just 19% 10 years ago, when only 16% of men 18 and older cited the medium as the main influencer.

Decade of Data, based on a survey of 3,000 consumers via telephone, also reveals that young adults have drifted away from personal interaction when choosing leisure activities: