US Mobile Internet Reaches 'Critical Mass' for Marketing

Posted by wontonu under News
From http://www.marketingcharts.com 5974 days ago
Made Hot by: on July 17, 2008 4:07 am

The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company.

In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%).

Advertising is becoming a common part of the mobile internet experience: Some 26% of mobile internet users view ads while using the mobile internet, and mobile internet users are more receptive to mobile advertising than average data users, Nielsen Mobile said.