Are Online Companies Using the Wrong Data to Measure Success?

Posted by pkip44 under News
From http://www.marketingpilgrim.com 4363 days ago

Everyone knows you need analytics on your website and some people actually pay attention and act on the data they ...

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Written by HeatherStone
4363 days ago

Whether traffic is a good measure for success is determined by what your goals are for the site. For instance, if you're trying to get people to just see ads and maybe click through, that's a different goal from selling a product or service. Also, there's a problem with using conversions as a gauge. Actually, for your own info, it's fine--we all like to be honest with ourselves. But there's no way we could believe the conversion rate of other sites is accurate (is there?) since the site's owners report that and they usually have their own motivations for inflating that number publicly. What do you think?

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