BizSugar.com › News › Chinese Airbnb Competitor Shows the Power of Knowing Your Market

When it comes to vacation home rentals, it seems like no one can really beat Airbnb. But that’s not the case in China.
A Chinese startup called Tujia is growing quickly in that market, currently worth more than $1 billion. And it’s succeeding thanks to some unique features that are specific to the Chinese market.
Co-founder Melissa Yang says that there are some fundamental differences between Chinese travelers and those in other markets. So the company’s whole goal is to focus specifically on the needs of Chinese customers.