The long-held opinion of Facebook as a corporate time-waster may soon be a sentiment of the past. Facebook at Work (FaW) hopes to be the next big player in the enterprise social networking world. The service, which was released to a small test group of companies and on a limited mobile release for iPhone and Android, aims to compete with software such as Yammer, Slack, Convo, and SocialCast.

The question is, given its time-draining rep in the workplace, along with a slew of security concerns and constantly changing privacy policies, can Zuckerberg get enough resources and momentum behind Facebook’s new product to extinguish its negative connotation and make it a viable player in the SaaS industry?


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