BizSugar.com › News › Joint Venture Marketing – What is the Goal? | Joint Venture Marketing with Christian Fea

When considering joint venture marketing the first question you should ask is what is the goal? Working with the competition does not seem as if it would be a wise business decision, but there are many situations where two different businesses teaming up together can result in good outcomes for both parties. A joint venture is when two businesses do just this – team up together for a decided amount of time, possibly creating a new entity with its own assets and share the revenue that results from the project. The goal of a joint venture marketing project is for two businesses to accomplish something that they ordinarily could not do by themselves.