BizSugar.com › News › Late Holiday Shoppers are a Key Demographic for Small Businesses

As small business owners wrap up an intense Black Friday and Cyber Monday season, they should brace for a significant wave of late holiday shoppers. According to the latest Shopify-Gallup Holiday Shopping Pulse, a substantial portion of U.S. consumers, nearly 49%, intend to do most of their holiday shopping in December. This trend presents a unique opportunity for small businesses to capitalize on the late shopping surge.