Most Americans Say Green Advertising is “Just A Marketing Tactic”

Most Americans Say Green Advertising is “Just A Marketing Tactic” - http://blogs.mediapost.com Avatar Posted by dobbie under News
From http://blogs.mediapost.com 4674 days ago
Made Hot by: on October 23, 2007 2:04 pm
Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it is usually just a "marketing tactic". Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report. On the other hand, 4% of Americans completely disagree and 26% somewhat disagree that "green" is a marketing tactic.





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