Spotify is entrenched almost exclusively in Europe, and claims about 10 million users worldwide. Unlike Apple, Spotify offers music downloads for free and generates revenues through advertising. The company also has a subscription-based “premium service” section for members who are encouraged to build their own playlists and share with friends. Spotify is not yet available in the U.S., although it is currently working on new rights agreements with major music labels that will enable the company to offer its music to U.S. customers.

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