Social Technographics: Forrester And The ROI Of Social Media

Social Technographics: Forrester And The ROI Of Social Media - http://onlinemarketerblog.com Avatar Posted by OnlineMarketer under News
From http://onlinemarketerblog.com 4875 days ago
Made Hot by: on May 14, 2008 4:50 pm
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.

The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - we know what's right because we have experienced it - but we are still waiting for proof in numbers. Forrester Research made a giant step in the right direction when they introduced social technographics.

Who Voted for this Story





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!