Study: Moms are word of mouth champions

Study: Moms are word of mouth champions - http://www.bizreport.com Avatar Posted by Shelly under News
From http://www.bizreport.com 4564 days ago
Made Hot by: on April 24, 2008 8:05 pm
New research has found that new moms and moms-to-be are the champions of online word of mouth and don't restrict their topics of conversation to child-related issues.

The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product reviews feature regularly in their conversations.





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