BizSugar.com › News › The Simple Secret To Engaging With Your Audience

This is a guest blog post from Dominic Colenso, an extremely charismatic individual I had the pleasure of working with a few weeks ago, I hope you enjoy!

No two human beings are the same. We’re all unique. It makes the world a more interesting place. However, it also poses an interesting challenge when communicating with an audience. How do we adapt our message to make sure that it lands with the people we are speaking to. Be it an audience of one or one thousand, over the phone, in person or on social media, to be truly effective communicators we must think of our audience first. As the wonderful Stephen Covey put it, we must “Seek first to understand, then to be understood.” So, how does that work in practice?