Youth No Longer Defined by Chronological Age; Consumers Stay 'Younger' Longer

Youth No Longer Defined by Chronological Age; Consumers Stay 'Younger' Longer - http://www.marketingcharts.com Avatar Posted by suzyQ under News
From http://www.marketingcharts.com 4305 days ago
Made Hot by: on October 29, 2008 7:18 pm
The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.

As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market.

Indeed, 52% of all 25-34 year-olds agree they still have “a lot of growing up to do,” and this sentiment is highest in Asian (78%) and Latin American (66%) markets.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!