The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.
As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market.
Indeed, 52% of all 25-34 year-olds agree they still have “a lot of growing up to do,” and this sentiment is highest in Asian (78%) and Latin American (66%) markets.
Youth No Longer Defined by Chronological Age; Consumers Stay 'Younger' Longer


From http://www.marketingcharts.com 5449 days ago
Made Hot by: on October 29, 2008 7:18 pm
Who Voted for this Story
Subscribe
“Ross: I would like to get my merch store on Amazon ready. I wonder if I...”
“Eyel: I have to scroll through this piece during the weekend.
All the...”
“Adam: I will read the review. I am leaning towards testing out Publer in...”
“Joel: I hear you! Have the self ordering system fixed the lines, or not?...”
“Adan: Thanks for your input!
All the Best,
Martin...”
Comments