So far, it looks like brands are suffering pretty hard from the update. Ignite Social Media has put out a report after analyzing 689 posts across 21 brand pages of a variety of sizes and industries, finding that since December 1st, organic reach and organic reach percentage have each declined by 44% on average. Some, it says, have seen declines of up to 88%. One page out of the bunch saw an increase (5.6%).
‘Chilling’ News For Brands On Facebook
Posted by amabaie under Online MarketingFrom http://www.webpronews.com 3779 days ago
Made Hot by: kingofcontent92 on December 17, 2013 12:23 am
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Comments
3777 days ago
Reading the comments in the article itself shows that this is more than normal whining when a change comes through. Arrgghhhh, did I mention I hate FaceBook?
3779 days ago