It seems like every day, a new e-commerce store (or 20) pops up online, creating even more competition for existing stores. But despite the ever-increasing number of competitors, the fact that e-commerce retail sales are supposed to hit $414 million by 2018 should tell you that there’s plenty of market share to divide.

Still, the overwhelming challenge for e-commerce business owners is marketing their products. Search engine optimization is getting cutthroat, and buying pay-per-click ads can break even the biggest budget. Entrepreneurs are all about bootstrapping and DIY, so I wanted to know what marketing ideas were out there that didn’t cost an arm and a leg.

I asked 10 e-commerce entrepreneurs what unique ideas they had to market their businesses inexpensively, and got some pretty great strategies that you can use, too.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!