BizSugar.com › Online Marketing › 15 Reasons You Should Advertise on Bing as Well as Google

One of the easiest and most efficient ways to drive potential customers to your site, to peruse your products or services, is through PPC or pay-per-click search engine marketing. While many business owners and marketers have focused a lot of their advertising budgets setting up PPC advertising campaigns on Google AdWords, more and more are realizing the benefits of allocating budget towards Microsoft’s Bing and our advertising platform Bing Ads.