BizSugar.com › Online Marketing › 1st Pillar (Part 2): Role of Digital Marketing in Improving Patient Satisfaction

Patient experience begins with the very first touch point between a patient and caregivers. Traditionally, this might be a phone call, your front desk, or accompanying a family member on a visit. Now it includes access to your website, its ease of navigation, speed of scheduling an appointment through it, reading online reviews and testimonials, and many more factors. The sum of all these things and how they fit together, that is patient experience.

Digital marketing has no direct role in improving patient satisfaction. However, it plays a major role in improving your patients’ experience with you. It provides you tools and platforms that enable you to understand what your patients want and need; allowing you to take action, which leaves a major impact on patient satisfaction levels.